UNBOX THE REALITY

Client
XBOX
TEaM
Jonas Parnarauskas Mila Ivakhnenko Juhwan Yun
Jonas Parnarauskas Mila Ivakhnenko Juhwan Yun
Role
ART DIRECTOR
INFO
INFO
INFO

We’re breaking the barrier between the virtual gaming world and reality to show that from now on, you can play anywhere. Game characters will appear on the streets of the Vatican, Los Angeles, Paris, and other cities, issuing audible briefings for those who dare to step into the game. Rewards will be real, and borders will fade. The game will transcend worlds, allowing players to unbox their minds and play outside the box.

We’re breaking the barrier between the virtual gaming world and reality to show that from now on, you can play anywhere. Game characters will appear on the streets of the Vatican, Los Angeles, Paris, and other cities, issuing audible briefings for those who dare to step into the game. Rewards will be real, and borders will fade. The game will transcend worlds, allowing players to unbox their minds and play outside the box.

We’re breaking the barrier between the virtual gaming world and reality to show that from now on, you can play anywhere. Game characters will appear on the streets of the Vatican, Los Angeles, Paris, and other cities, issuing audible briefings for those who dare to step into the game. Rewards will be real, and borders will fade. The game will transcend worlds, allowing players to unbox their minds and play outside the box.

AWARDS
AWARDS
AWARDS

D&AD New Blood Pencil (TBD)

D&AD New Blood Pencil (TBD)

D&AD New Blood Pencil (TBD)