The Youngest CEO
Client
UNICEF
TEaM
Jonas Parnarauskas Loreen Abedi
Role
ART DIRECTOR / COPYWRITER
Child labor still remains a serious problem worldwide. Despite laws against it, UNICEF reports that 160 million children are engaged in child labor globally. But in today's work world, CEOs' voices dominate while child laborers remain silent. On LinkedIn, some voices in the working field are not heard - voices of children. Introducing "The Youngest CEO", a bold UNICEF campaign initiative that flips the narrative on child labor from the perspective as a child. The goal is to raise public awareness and spark discussions about the harsh realities and ethical implications of child labor.






